Home » RSI.com News » Business/Marketing » Babolat sponsoring the 'Little Mo' Tournaments

Babolat sponsoring the 'Little Mo' Tournaments

Boulder, Colorado — Babolat, leading manufacturer of tennis racquets, announces its sponsorship of the Road to the “Little Mo’” Nationals and the “Little Mo” International Open tennis tournament. Babolat recently signed a two-year contract to support the tournament as the presenting sponsor.

The “Little Mo” is open to any player from around the world who is 8-11 years old. It is the premier challenge for juniors to compete against players from all over the U.S. and worldwide. The “Little Mo” tournament furthers junior tennis development with the goal of players developing new friendships with others from around the world, providing outstanding competition, learning good sportsmanship and most of all having fun.

“’Little Mo’ is a great organization to work with,” says Susan DiBiase, marketing director of Babolat USA. “Being a part of a tournament that values the junior players and the game of tennis as much as we do is very exciting for us.” The tournament has special meaning for Babolat’s top U.S. Men’s player, Andy Roddick—he won “Little Mo” in 1992 at the age of 10. “We hope to continue to grow the sport of tennis in a way that allows kids to compete against their peers in a fun and exciting environment, which is the essence of ‘Little Mo’,” adds DiBiase.

“The shared values between Babolat and the ‘Little Mo’ organization make this the perfect partnership. We think 2010 will be the best year yet!” says Carol Weyman, executive vice president of the Maureen Connolly Brinker Tennis Foundation and “Little Mo” Tournament Chairman.

Babolat has a full range of products for juniors of all levels including junior versions of the Pure Drive Roddick, Andy Roddick’s racquet of choice, and the Aeropro Drive, Rafael Nadal’s weapon. These models feature many of the same exclusive Babolat technologies found in the pro’s racquets to help junior players reach their fullest potential. Babolat also offers the Propulse II, Andy Roddick’s shoe, in junior sizes.

The 2010 “Little Mo” circuit begins in the spring with 17 sectional tournaments around the country. The top players in each age division advance to regionals in the summer leading up to the prestigious “Little Mo” Nationals that will take place October 16-19 at the Austin Tennis Academy in Austin, Texas.

For more information visit: mcbtennis.org.

Posted on February 3, 2010
Permalink