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Williams Sisters Serve up Snacking with Nabisco

EAST HANOVER, N.J. — It may be the season for New Year’s resolutions, but the Williams sisters still enjoy their favorite snack-cessories. Fashion-minded tennis champions Venus Williams and Serena Williams are working with Nabisco 100 Calorie Packs to show people everywhere what it means to snack with style.

Together with the brand, Venus and Serena are launching a new “Diet Like A Diva” contest - a national search to find people who add fun and flair to their snacking routine. Maintaining a “Diet Like a Diva” is a way to enjoy your snacks, while still watching your portions.

With 16 varieties, the Nabisco 100 Calorie Packs line of portion-controlled snacks, including the new Yogurt Flavored Pretzels (on shelves this month), makes snacking fun and convenient.

“Nabisco 100 Calorie Packs make it a cinch to stay on track, whether I’m at home or on the road heading to a tournament,” said Venus Williams. “And, enjoying the classic snacks we all know and love, like Oreo Mini Cakesters and Chips Ahoy Fudge Drizzle Cookies, is what living like a diva is all about.”

The Champion of Snacking Ideas

Beginning today, savvy snackers can log on to DietLikeADiva.com to submit a video about how they add fun and flair to their sensible snacking routine. Eight winners will experience a glamorous fashion photo shoot with the tennis superstars this March, featuring the latest in fashion and snacking. The photos will be featured in a spread in several Conde Nast publications.

“I know there are women out there like me who are living life to the fullest and aren’t interested in depriving themselves of tastes they enjoy,” added Serena Williams. “I think it’s going to be great to see who enters and I know Venus and I will have a blast with the divas in March!”

Game, Set, Match, Snack

The key to living sensibly within your diet, while making it fun, is to have snacking options that fit an on-the-go lifestyle. The Nabisco 100 Calorie Packs line of stylish snacks features 16 different varieties. From savory to sweet to a combination of both, there’s something for everyone.

“Nabisco 100 Calorie Packs continue to be the trendsetter for sensible snacking,” said Steve Siegal, senior brand manager for Nabisco 100 Calorie Packs. “Venus and Serena embody women who know what it’s like to snack with flair, and with the contest, we look forward to learning how Nabisco 100 Calorie Packs enable others to do the same.”

Those interested in knowing more about what it means to “Diet Like a Diva” and to enter the contest through Feb. 10, 2010, can visit DietLikeADiva.com. The new site is packed with tips, videos with the Williams sisters, a monthly sweepstakes and more. Become a fan of facebook.com/Nabisco100Cal.

About Kraft Foods

Kraft Foods makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

Posted on January 8, 2010
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