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DataArt and TENNIS.com in Technology Partnership; Site Optimized for the US Open Tennis Championship

NEW YORK—(BUSINESS WIRE)—DataArt, a high-end software outsourcing company with development centers in Eastern Europe, announced today a formal technology partnership with TENNIS.com (http://www.tennis.com), the leading tennis site on the internet, and the Official website of TENNIS Magazine.

For the high volume traffic periods surrounding this year’s US Open - the largest tennis event in the world occurring through September 7 in Flushing Meadows (New York), DataArt worked with the TENNIS Company’s internet development team to optimize TENNIS.com’s network configuration for peak loads, made enhancements to the site’s content management system and improved the performance of areas of the site hosting live scores from the US Open. Additionally, Data Art worked to integrate services from technology providers on the TENNIS.com site that pulled in just released images and news stories for all the top players in the game.

“We’re pleased to help TENNIS.com remain one of the most visited tennis sites in the world and use our expertise to improve the site’s performance,” said Eugene Goland, President of DataArt.

“DataArt’s team responded in short order to improve our site’s responsiveness, especially in key areas, such as our Live Scores page,” said Dominic Schmitt, General Manager of TENNIS.com. “The team in Eastern Europe effectively gave us a 24 hour development cycle leading up to this year’s US Open.”

About DataArt: DataArt (www.dataart.com) is a high-end software outsourcing company with industry-specific expertise in financial technology, telecom and media sectors. The company specializes in enterprise application development, system integration and business automation tools. Headquartered in New York City, DataArt runs four R&D centers in Russia and the Ukraine, and maintains offices in London, UK. In 2006-2008, DataArt was named one of the world’s top emerging outsourcing providers by BusinessWeek, CMP’s Global Services 100 and by International Association of Outsourcing Professionals. In March 2008, Aberdeen Group named DataArt a Best-in-class R&D Outsourcing Provider.

TENNIS.com (http://www.tennis.com), the #1 tennis content website, is a property of The Tennis Company, the world’s largest independent media company focusing exclusively on the tennis enthusiasts regularly reaching more than 5 million tennis enthusiasts around the world. It also publishes TENNIS Magazine, the #1 tennis publication, SMASH Magazine, the #1 tennis publication for youths and teens, and is a strategic investor in the annual Pacific Life Open in Indian Wells, California and the Indian Wells Tennis Garden, the world’s second largest tennis stadium. Working with all these assets, and more, The Tennis Company can provide unique, integrated, multi-media marketing opportunities for advertising partners. Principals in The Tennis Company and its assets include Bob Miller, Dave Morgan, George Mackin, Chris Evert, Billie Jean King and Pete Sampras.

Posted on September 10, 2008
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