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Tennis Life UK Magazine Hits the Streets

Tampa, FL— Tennis Life Magazine continues a trajectory of strategic growth in 2008 by announcing that the first issue of Tennis Life UK has now hit newsstands, bookstores and has mailed to UK subscribers.

“The first issue features our cover player Andy Murray, Great Britain’s number one. As well, this issue bids a fond farewell to Britain’s long time number one, Tim Henman.

New U.K. edition: Tennis Life UK launched with the January/February 2008 issue with a circulation of 25,000 in the U.K. and Ireland. It will carry coverage of the pro game and lifestyle features consistent with the U.S. edition. Special content includes a “U.K. Pro Watch” and “U.K. Junior Watch” so readers can follow the progress of touring players and up-and-comers. Competitive tennis among veteran players in the U.K., will be featured, as well.

“Tennis Life UK is a magazine for the enthusiast, many of whom have been starved of independent comment and critique in recent years” says Alastair McIver, Consultant Editor. “It is an exciting time to be launching a new tennis magazine in the UK, British Tennis is moving to a new era with Andy and Jamie Murray both establishing themselves as world class players.”

Diana Gosen, Publisher UK added “We are delighted to be a part of establishing Tennis Life as a world wide brand, under the guidance of our Group Publisher, Todd Goldman”

This announcement of increased frequency and the launch of Tennis Life UK cap a series of recent points of growth for Tennis Life Magazine, including:

• Expanded distribution through agencies and retailers. Through deals with Sports Authority, Gart’s Sports and Dick Sporting Goods, Tennis Life is the only tennis magazine available where tennis equipment is sold. As well, the endorsement of the Intercollegiate Tennis Association.
• Increase in circulation to 125,000

2008 EDITORIAL CALENDAR
HIGHLIGHTS: AD CLOSE:
January/February: Australian Open Preview Nov. 27, 2007
March/April: Australian Open wrap; spring/summer fashion and footwear Jan. 24, 2008
May: Hot New Rackets Feb. 14, 2008
May: Special travel annual, “Tennis Life’s Great Tennis Destinations” March 1, 2008
June: French Open preview; string review March 14, 2008
July: Wimbledon preview; grips and overgrips April 14, 2008
August: French Open wrap; US Open Series preview May 14, 2008
September: Wimbledon wrap; US Open preview June 14, 2008
October: Fall fashion; US Open Series coverage July 14, 2008
November/December: US Open wrap; holiday gift guide Aug. 13, 2008

For ad rates and bookings in the US, contact Todd Goldman at 1-800-600-4364 or 813- 264-2772
For ad rates and bookings in the US in the UK contact Diana Gosen on 01923 431609

Tennis Life Magazine, founded in 2001, is the fastest growing magazine with circulation of more than 150,000 readers. Tennis Life’s regular features include pro tour coverage, instruction, fitness, travel, lifestyle essays and opinion pieces. The website at www.TennisLife.com provides updated coverage on the pro game and previews magazine content. As Official Magazine of several USTA sections—including USTA Texas and Northern sections and the Nevada Tennis Association—the publication offers split-run advertising. The company also sells four-color posters that capture the excitement of the game and glamour of its players.

Posted on January 17, 2008
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