Your Serve
June 2008
Off Message
A tennis insider says the industry needs to forget about comparisons to the past, embrace the fact that we’re a niche sport, and promote the wonderful assets of the game.
May 2008
Beyond the Bottom Line
A tennis programmer and frequent player says this business is about more than just selling a product to customers.
April 2008
League Leader
A longtime tennis director says WTT Rec Leagues are not only fun for all, but they also add to your bottom line.
March 2008
Fitness for Everyone
A renowned health and fitness expert says the USPTA's new "Tennis — For the health of it!" campaign hits all the right notes for people to stay fit and have fun.
February 2008
What's Fair is Fair
A tennis aficionado has suggestions to make the Hawk-Eye Officiating System better for everyone.
January 2008
A New Way to Love Tennis
An Atlanta retailer says her love of the game is complete after establishing a tournament to benefit charity.
November 2007
Racquet Customization
A longtime racquet technician says manufacturers should push recreational players to have their frames customized.
September 2007
Career Choices
A recent college graduate says a Professional Tennis Management program was just what he needed to help him pursue his dreams.
August 2007
Going the Distance
For this industry observer, the dedication of one longtime volunteer serves as an inspiration for all involved in tennis.
July 2007
Recruit Volunteer Leaders
A Tennis Service Rep says bringing in more volunteers will unleash a giant sales force for the sport and vastly increase participation.
June 2007
A Profitable Future for All
Tennis is an amazing sport. Think about it — what other sport combines all the positives that you find in tennis. It's fun to play, it keeps you fit and healthy, it's a very social sport, yet it can...
May 2007
The Great Divide
A longtime tennis observer says the USTA, with its diverse goals, may better serve the industry if it splits in two.
April 2007
Teaching Assistance
Tennis participation has been climbing since the spotlight turned to growing the game, but are teachers being left in the dark?
March 2007
Court Assistance?
An award-winning tennis writer and USPTA teaching pro says on-court coaching in the pros is not a good move.
February 2007
An international flavor
A longtime observer of junior and college tennis says limiting foreign players at U.S. colleges is a bad idea.
January 2007
A Growing Tennis Village
The TIA's executive director says collaborations within the industry are what lead to the growth of the sport.
November 2006
A Local Tie
The Davis Cup Cares Initiative, designed to promote tennis at the local level, can be a blueprint for success with smaller events, too.
September 2006
Sharing the Passion
TIA President Jim Baugh has left his mark on tennis, and has left the sport in good hands.
August 2006
How to make life easier for recreational tournament players
The tennis industry has made a great effort to attract new players through a number of innovative initiatives, such as free tennis lessons, Cardio Tennis and World TeamTennis. But the needs of a significant number of existing players have...
July 2006
Why Player Challenges Are a Bad Call
By Paul Fein and Christopher Noble Paul Hawkins, the British inventor of the revolutionary Hawk-Eye electronic line-calling technology, was speaking from his experience with other sports when he advised the ATP and WTA tours: "You've chosen this route, now...
June 2006
An Effective Use of Time
A tennis teaching veteran, who is also a Tennis Service Rep, says meeting your TSR can yield excellent benefits for your facility and programs.
May 2006
Tennis Loses the 'Conscience of the Sport': Eugene L. Scott, 1937-2006
The death of Tennis Week founder and publisher Eugene L. Scott of heart disease on March 20 prompted an outpouring of love, support, condolences, and tributes from Scott's friends, colleagues, and readers. Here is just a fraction of the many tributes that were posted on www.EugeneLScott.com.
April 2006
The Trickle-Down Effect
The head pro at the National Tennis Center says that to continue the growth in the recreational game, the pro tours need to make some changes.
March 2006
Step Outside the Lines
A city tennis coordinator says reaching out to schools with an introductory "Tennis Day" can bring exciting returns.
February 2006
Give 'em what they want
A longtime tennis camp director says more people are looking to improve their games, and we need to deliver.
January 2006
The ABCs of Tennis
A former elementary school teacher and new Tennis Service Rep says it all starts in the schools.
November 2005
Getting Things In Shape!
A longtime tennis director says Cardio Tennis will revolutionize the sport, and your business.
September 2005
A Big Doubles Fault
An award-winning tennis writer says the ATP's pro doubles "enhancements" are absurd, unethical, and unfair.
August 2005
Open the Door to College Players
A longtime college tennis advocate says it's time the USTA and US Open stop shutting out top amateurs.
July 2005
Something to Write About
A longtime tennis writer decries the declining coverage the sport has been receiving in local media.
June 2005
Junior Achievements
A veteran tennis coach and youth center executive director says tennis pros need to serve juniors as they do adults.
May 2005
Time for Radical Change?
Teaching pros need to simplify the learning process for their students, says the director of tennis at the NTC.
April 2005
Community Tennis Action!
Unsure how a CTA can help your business? The head of the CTA Development Committee says you have a lot to gain by getting involved.
March 2005
Adding Value to Tennis
It's easy to see the social case for embracing diversity, but consider what your business, and the sport, stands to gain, too.
February 2005
Expanding Tennis' Reach
The new USTA president lays out his agenda to grow the sport and to advance the stature of tennis in the U.S.
January 2005
Help Yourself in 2005
A relatively small investment on your part will bring the force of a whole industry behind your business.
November 2004
Become a tennis champion
The USTA president outlines initiatives that will keep this sport a winner in the years to come.
October 2004
Vive la Différence!
Looking to widen tennis' appeal? Just don't take away the very things that give the sport its identity.
September 2004
Join the campaign!
The TIA president says while work continues on bringing in new players, we all need to focus on frequent-player retention.
August 2004
Welcome to the Family!
With teaching pros leading the way, Tennis Welcome Centers can go a long way toward bringing people into their local tennis communities.
July 2004
Chasing Points?
An expert on competitive junior tennis says recent changes are putting kids, and their families, in jeopardy.
June 2004
You Gotta Have Heart!
The key to growing tennis, says one of the world's greatest tennis teachers, is to have a passion for the game.
May 2004
Increasing Class Size
Through a concerted effort, college-age players who used to get lost in the system are now finding a tennis home.
April 2004
It's a Beautiful Thing
Tennis has been making life better for millions of people. Let's spread that around even more.
March 2004
Let's Help the Sport: Promote Foreign Pros, Kids' Events and Player Involvement
Quick, tell me, who lost in the men's final at the Australian Open? Who are the top three women on the WTA Tour right now? What country is Roger Federer from? You and I can likely answer these questions...
February 2004
Want More Business? Take a Look At What You're Doing, Then Change It
I've spent the last two decades visiting tennis resorts, clubs and camps in order to give avid players advice about where to go to play tennis. The research has taken me to more than 350 tennis resorts and clubs...
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