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    <title>Racquet Sports Industry articles</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/" />
    <link rel="self" type="application/atom+xml" href="http://www.racquetsportsindustry.com/articles/atom.xml" />
   <id>tag:www.racquetsportsindustry.com,2013:/common</id>
   <updated>2013-04-28T21:12:23Z</updated>
    <subtitle>RacquetSportsIndustry.com is the official web site for Racquet Sports Industry magazine</subtitle>
 

<entry>
    <title><![CDATA[Our Serve: Tennis &hellip; For Your Life!]]></title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/23_our_serve_tennis_for_your_l.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6043</id>
    
    <published>2013-05-02T06:00:00Z</published>
    <updated>2013-04-28T21:12:23Z</updated>
    
    <summary><![CDATA[To truly grow tennis, we need to emphasize this sport&rsquo;s best selling tool: health and fitness.]]></summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Our Serve" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        <![CDATA[To truly grow tennis, we need to emphasize this sport&rsquo;s best selling tool: health and fitness.]]>
    </content>
</entry>

<entry>
    <title>Letters</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/22_letters.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6044</id>
    
    <published>2013-05-02T05:00:00Z</published>
    <updated>2013-04-28T21:11:52Z</updated>
    
    <summary><![CDATA[ 10U Mandate &lsquo;The Right Thing to Do&rsquo; I thought your &ldquo;Our Serve&rdquo; editorial on 10 and Under Tennis (&ldquo;Take a Second Look at 10U Tennis&rdquo;) in the April issue was right on, well-stated and needed! Change is always difficult,...]]></summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Letters" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        <![CDATA[ 10U Mandate &lsquo;The Right Thing to Do&rsquo; I thought your &ldquo;Our Serve&rdquo; editorial on 10 and Under Tennis (&ldquo;Take a Second Look at 10U Tennis&rdquo;) in the April issue was right on, well-stated and needed! Change is always difficult,...]]>
    </content>
</entry>

<entry>
    <title>Industry News</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/21_industry_news.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6045</id>
    
    <published>2013-05-02T04:00:00Z</published>
    <updated>2013-04-28T21:10:58Z</updated>
    
    <summary> Marketplace Fairness Act Passes Senate There may be good news soon for brick-and-mortar tennis pro and specialty shops. In March, the U.S. Senate, by a large bi-partisan majority, voted for an amendment to the budget bill that would require...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Industry News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         Marketplace Fairness Act Passes Senate There may be good news soon for brick-and-mortar tennis pro and specialty shops. In March, the U.S. Senate, by a large bi-partisan majority, voted for an amendment to the budget bill that would require...
    </content>
</entry>

<entry>
    <title>Retailing 120: Create an Extraordinary Tennis Shopping Experience</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/20_retailing_120_create_an_ext.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6046</id>
    
    <published>2013-05-02T03:00:00Z</published>
    <updated>2013-04-28T21:10:08Z</updated>
    
    <summary> A great store environment, including display fixtures, lighting and outstanding displays, are essential to attracting shoppers to your specialty tennis retail store today, but they are only the beginning. Here are some tips to bring your store environment to...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Business/Marketing" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         A great store environment, including display fixtures, lighting and outstanding displays, are essential to attracting shoppers to your specialty tennis retail store today, but they are only the beginning. Here are some tips to bring your store environment to...
    </content>
</entry>

<entry>
    <title>Retailing: Retail Appeal</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/19_retailing_retail_appeal.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6047</id>
    
    <published>2013-05-02T02:00:00Z</published>
    <updated>2013-04-28T21:03:07Z</updated>
    
    <summary>In a multi-channel retail world, how do you stand out from the rest of the crowd? Three tennis retailers serve up strategies.</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Business/Marketing" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        In a multi-channel retail world, how do you stand out from the rest of the crowd? Three tennis retailers serve up strategies.
    </content>
</entry>

<entry>
    <title>Sports Apparel: Trends in High-Tech Fabrics</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/18_sports_apparel_trends_in_hi.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6048</id>
    
    <published>2013-05-02T01:00:00Z</published>
    <updated>2013-04-28T21:09:07Z</updated>
    
    <summary>The latest material innovations take performance to a whole new level</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Clothing" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        The latest material innovations take performance to a whole new level
    </content>
</entry>

<entry>
    <title>Facility Managers: Building the Bridge Between Tennis and Fitness</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/17_facility_managers_building.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6049</id>
    
    <published>2013-05-02T00:00:00Z</published>
    <updated>2013-04-28T21:08:25Z</updated>
    
    <summary> In the last several decades, almost any tennis club that could has added a fitness program to their agenda. The extent of that addition depends on the space and the interest of their members. The space that is available...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Business/Marketing" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         In the last several decades, almost any tennis club that could has added a fitness program to their agenda. The extent of that addition depends on the space and the interest of their members. The space that is available...
    </content>
</entry>

<entry>
    <title>Footwear: Polish Up Your Shoe Sales</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/16_footwear_polish_up_your_sho.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6050</id>
    
    <published>2013-05-01T23:00:00Z</published>
    <updated>2013-04-28T21:07:44Z</updated>
    
    <summary><![CDATA[Provide customers with the models, prices, and especially service, and they&rsquo;ll beat a path to your door.]]></summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Footwear" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        <![CDATA[Provide customers with the models, prices, and especially service, and they&rsquo;ll beat a path to your door.]]>
    </content>
</entry>

<entry>
    <title>Distinguished Facilities: Five Alive!</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/15_distinguished_facilities_fi.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6051</id>
    
    <published>2013-05-01T22:00:00Z</published>
    <updated>2013-04-28T21:03:54Z</updated>
    
    <summary>The outdoor facility winners are excellent examples of hard-court construction.</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Courts/Lighting" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        The outdoor facility winners are excellent examples of hard-court construction.
    </content>
</entry>

<entry>
    <title>Playtest: Gamma Moto 16</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/14_string_playtest_gamma_moto.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6052</id>
    
    <published>2013-05-01T21:00:00Z</published>
    <updated>2013-05-01T01:26:40Z</updated>
    
    <summary> Gamma Moto 16 is a heptagonal (seven-sided) geometric co-polyester monofilament developed for the aggressive baseline player who seeks massive spin and control. According to Gamma, the co-poly material used in Moto is very responsive and provides lots of feedback,...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Playtests" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         Gamma Moto 16 is a heptagonal (seven-sided) geometric co-polyester monofilament developed for the aggressive baseline player who seeks massive spin and control. According to Gamma, the co-poly material used in Moto is very responsive and provides lots of feedback,...
    </content>
</entry>

<entry>
    <title>Your Serve: Mentoring for Tennis Professionals &#8212; Where Is It?</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/05/13_your_serve_mentoring_for_te.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6053</id>
    
    <published>2013-05-01T20:00:00Z</published>
    <updated>2013-04-28T21:02:20Z</updated>
    
    <summary>A longtime industry pro says everyone wins with a structured mentoring program.</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Your Serve" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        A longtime industry pro says everyone wins with a structured mentoring program.
    </content>
</entry>

<entry>
    <title>Our Serve: Take A Second Look at 10U Tennis</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/04/23_our_serve_take_a_second_loo.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6014</id>
    
    <published>2013-04-02T06:00:00Z</published>
    <updated>2013-04-01T13:12:25Z</updated>
    
    <summary> I recently was talking with a very highly regarded teaching pro in the USTA Southern Section who was telling me about his first encounters with the 10 and Under Tennis initiative. In short, he was not a fan. He...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Our Serve" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         I recently was talking with a very highly regarded teaching pro in the USTA Southern Section who was telling me about his first encounters with the 10 and Under Tennis initiative. In short, he was not a fan. He...
    </content>
</entry>

<entry>
    <title>Industry News</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/04/22_industry_news_27.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6015</id>
    
    <published>2013-04-02T05:00:00Z</published>
    <updated>2013-04-01T13:11:57Z</updated>
    
    <summary><![CDATA[ USTA Study Shows Positive Influences of Tennis USTA Serves, the national charitable foundation of the USTA, recently released the results of the USTA Serves Special Report, &ldquo;More Than a Sport: Tennis, Education and Health.&rdquo; The study, conducted among high...]]></summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Industry News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
        <![CDATA[ USTA Study Shows Positive Influences of Tennis USTA Serves, the national charitable foundation of the USTA, recently released the results of the USTA Serves Special Report, &ldquo;More Than a Sport: Tennis, Education and Health.&rdquo; The study, conducted among high...]]>
    </content>
</entry>

<entry>
    <title>How the GPTCA Is Changing Coaching and Pro Tennis</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/04/21_how_the_gptca_is_changing_c.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6016</id>
    
    <published>2013-04-02T04:00:00Z</published>
    <updated>2013-04-01T13:09:43Z</updated>
    
    <summary> You may not have heard of the Global Professional Tennis Coach Association, but sooner or later this new organization will come to an academy, club, or tournament near you. The GPTCA grew out of an idea that Alberto Castellani...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Education" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         You may not have heard of the Global Professional Tennis Coach Association, but sooner or later this new organization will come to an academy, club, or tournament near you. The GPTCA grew out of an idea that Alberto Castellani...
    </content>
</entry>

<entry>
    <title>Retail Sales: Expiration of Payroll Tax-Cut Holiday May Impact Your Business</title>
    <link rel="alternate" type="text/html" href="http://www.racquetsportsindustry.com/articles/2013/04/20_retail_sales_expiration_of.html" />
    <id>tag:www.racquetsportsindustry.com,2013://1.6017</id>
    
    <published>2013-04-02T03:00:00Z</published>
    <updated>2013-04-01T13:08:38Z</updated>
    
    <summary> According to a recent survey conducted by the National Retail Federation, over 70% of Americans are planning to adjust their spending due to the recent expiration of the payroll tax-cut holiday. In fact, 46% of consumers indicated they will...</summary>
    <author>
        <name>RSI</name>
        <uri>http://www.racquetsportsindustry.com/</uri>
    </author>
    
        <category term="Business/Marketing" />
    
    <content type="html" xml:lang="en" xml:base="http://www.racquetsportsindustry.com/">
         According to a recent survey conducted by the National Retail Federation, over 70% of Americans are planning to adjust their spending due to the recent expiration of the payroll tax-cut holiday. In fact, 46% of consumers indicated they will...
    </content>
</entry>

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