June 2008 Monthly Archive
June 2008
Boosting Your Online Game
This magazine is all about helping your business. Whether a pro shop, facility, teaching pro, coach, court builder, CTA, manufacturer—we want you to succeed. We want more people playing tennis, we want to see full courts and more being...
Letters: Positive Signs
Dear Sirs, I thoroughly appreciated the “Tennis’ Upward Swing” articles in the May issue on the growth in the tennis industry. I keep articles like this for our Professional Tennis Management classes here at Methodist University. In fact, the...
Letters: Stringing Ability Pays Off
Dear Sirs, It turns out my stringing talents have paid off! Being on a Navy ship in the ocean, we don't really go around storms, we just tie everything down and trudge on through. Well, if you have ever...
Letters: ‘Shallow’ Luxilon Story Deserved Better
Dear Sirs, I found Joel Drucker's article about Luxilon string to be disappointingly shallow. Drucker writes as though he has no personal experience either using Luxilon or stringing for players who do. He doesn't even spell "Fluoro" correctly. Right...
Industry News
ESPN, Tennis Channel To Show US Open The USTA, ESPN and Tennis Channel signed a six-year deal in May that, starting in 2009, will increase by nearly 100 hours the amount of tennis broadcast during the US Open and Olympus...
Happy Returns
With experts in racquet customization and stringing on hand, the GSS Stringers Symposium can be a key investment in your business.
Retain Control of your Website
Your job as a business owner is to ensure that you have a duplicate set of keys to your online kingdom.
Clickety-Split!
When players sign up online, you’re providing the ultimate in customer service and giving your business a boost, too.
New Generation
Whether you run a tennis shop, facility or program, interactive elements can help market your brand.
Spreading the tennis bug
For one club, the viral nature of Facebook has been a boon to their business.
Web write-offs
Right now, there are no formal tax rules on how to treat web expenses. But there are ways you can benefit.
Pro Supex Matrix Hybrid
Pro Supex Matrix Hybrid is composed of two strings that are designed to offer the best in both durability and playability: Pro Supex Big Ace (mains) and Pro Supex Maxim Touch (crosses). Big Ace is a German-made monofilament co-polymer...
Off Message
A tennis insider says the industry needs to forget about comparisons to the past, embrace the fact that we’re a niche sport, and promote the wonderful assets of the game.
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