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Restring by ...

Recently a regular customer asked me when he would be due for another string job if he had not broken one by then. This gave me an idea for a great advertising tool. I had some business cards printed up with the date strung, type of string, tension, and the recommended date for the next restringing. This gets my customers coming in before they break a string, and they are happier because they keep playing at a higher level.

5 sets of Ashaway Synthetic Gut 16 to:

Steve Moore, Knoxville TN

Editor’s note: You can also enter the “string by” date on the racquet label, instead of the “strung” date, if you don’t want to print up business cards.

See all articles by Steve Moore

From the April 2008 issue
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