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DirecTV to Launch Tennis Channel

Tennis Channel and DirecTV Inc., the nation’s leading satellite television provider, announced a multi-year distribution agreement that begins with a “Sneak Peek” of the French Open, May 27 to June 10, followed by the launch of Tennis Channel later this summer.

The free “Sneak Peek,” available to 16 million DirecTV customers, will offer the Tennis Channel’s more than 100 hours of coverage of the tournament. As part of the Sneak Peek, DirecTV will offer French Open Interactive, providing viewers expanded coverage and features, such as the French Open Mix Channel, designed to enhance tennis fans’ enjoyment of the game.

Tennis Channel is also announcing the pending launch of a second, high-definition network. In December 2007, DirecTV will make the network available in HD to its viewers. This will mark the first time fans anywhere will be able to watch Tennis Channel in HD.

When DirecTV launches Tennis Channel this summer, the network will be available on a base programming package with more than 8 million customers.

From the June 2007 issue
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