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TIA Special Section 2007 -- Net Advantages

Enhanced websites for the tennis industry provide news, trends, and information to help you build your business.

Easily accessible information has been a key factor in helping this sport to grow, and the internet has certainly become a key in terms of keeping TIA members, and the industry as a whole, informed about what’s going on in the business of tennis.

TennisIndustry.org

The newly revamped, interactive TIA website, Tennis Industry.org, is the information source for the whole industry. You can find all sorts of research on trends in tennis, details on grassroots programs, links to industry resources and more. A dynamic, multimedia introduction to the site reflects the TIA’s mission — to promote the growth and economic vitality of tennis.

A new feature on the site is the detailed searches (via city and state or ZIP code) of retailers, facilities, court contractors, manufacturers, media, and organizations. For instance, facilities can be searched by the type of court surface, number of courts, whether courts are lighted, whether there is a pro shop, and much more. Likewise if searching for a retailer, you can search by type of retailer and also by services offered.

Through the TIA’s extensive research partnership with Sports Marketing Surveys USA, current TIA members can access key information that can greatly influence their business. And if you’re not yet a TIA member, the website’s easy-to-navigate design gives you access to information to help you discover the benefits of membership.

As the No. 1 research source in tennis, dozens of tennis-specific reports are available online for TIA members, such as the Market Intelligence Reports, which contain vital research on every aspect of the Tennis Marketplace. It’s all just a click away with streamline secure online access.

“Our website describes all the tools and services available so that large and small businesses can continue to grow and profit, which in turn will help grow the sport,” says Jolyn de Boer, executive director of the TIA.

Prospective members can review the benefits of each of the levels of membership, and sign up online through a secure payment page. Just go to TennisIndustry.org and click on “Membership.”

TennisWire.org

Stay on top of all the industry news and product releases from top manufacturers and companies in tennis by visiting www.TennisWire.org. This searchable database provides the latest press releases, stories, and more from tennis manufacturers, suppliers, and organizations. A new service added to TennisWire.org in 2007 is a list of jobs available in the industry.

Press releases are submitted by TIA members at the Supporting Member level and above and are searchable by company, category and date. The releases also are distributed via the TennisWire.org newsletter to tennis writers and newspapers across the country, as well as to 12,000 industry contacts. Visitors to TennisWire.org can sign up for a free email newsletter that summarizes news and provides insight.

Find a Game, Find a Facility, Find a Program

Facilities can list their information and program details for consumers to find on major tennis websites - 24/7

Tennis facilities have an easy way to get their important facility and program information out to the public: Just go to GrowingTennis.com.

GrowingTennis.com is the main portal for facility managers to log onto and to place all their facility and program information. Those details will then automatically be displayed on key consumer websites — TennisWelcomeCenter.com, CardioTennis.com, TheTennisChannel.com, Tennis.com, MyTennisCenter.com, and most recently, USTA.com — enabling consumers to find everything they need quickly and easily.

Since 2004, this listing has been a free service offered to facilities that has helped hundreds of thousands of people to find exactly what they’re looking for in tennis — an easy way to get out onto the court and enjoy the sport. Whether looking for a place to play, a game, or an appropriate program, players can search using a wide variety of criteria.

And search they did — last year, there were more than 2 million visits. Every day, more consumers are hopping on the internet to find information, and it’s becoming more important for facilities to keep their information up to date. And that’s the beauty of GrowingTennis.com — it’s easy to update your own information. In fact, the site receives 1,200 log-ins per month by facility managers who are updating their listings, so the public has the most complete information.

For tennis facilities, going to GrowingTennis.com is a quick, easy — and free — way to increase your business.

From the May 2007 issue
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