Home » RSI magazine » Tips and Techniques » Racquet mailing

Racquet mailing

One way I get my customers to restring is to send out humorous reminder postcards.

To make them, I print the front and back of Avery 8387 white postcard stock in my inkjet printer. On the front, I address each postcard to “Mr/Mrs Tennis Frame, c/o [Customer Name].

On the back, I print the following text:

Dear Tennis Racquet(s):

You haven’t been restrung in over 6 months. You must be feeling loose and less resilient than ever. As a result, your owner might be getting a little frustrated with you because your playability is rapidly declining. The string in your frame is drying out because the oil (which is one of the ingredients in string) is drying up. There is also a chance that your grip is worn & torn. Please tell your owner to call Myron for a complete facelift. More tension and resiliency in your strings are good for you because they increase your playability and your owner will love you more than ever. Remember, Myron will give you a complete makeover in one day. In addition, keep in mind that Tennis magazine recommends that your strings be changed as many times in a year as you play each week but a minimum of twice a year.

They really make an impression, and I’ve been getting a lot of positive feedback.

5 sets of Ashaway Crossfire 17 to:

Myron Weintraub, MRT, Rockland, NY

From the April 2007 issue
Permalink