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Marketing with Flying Colors

Each year before the start of the high school tennis season, I make fliers promoting one of my special racquet stringing services—hybrid strings featuring each local high school’s school colors. With one color for the mains and another for the crosses, I can usually find passable string colors for just about any school. The big tip is to use string that has vivid and deep color, as some of the strings on the market do not show up well at all. Another tip is that white looks great with any other color. I usually try not to use two dark colors, although blue and red contrast beautifully. I use half the coil for one job and store the other half until needed. This does require some time to keep track and store half coils of string, but it’s well worth the trouble.

5 sets of Head FiberGEL Power 16 to:

Doug Hofer, CS, Visalia, CA

From the September 2005 issue
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