Monthly Demos
To make certain that the newest racquet technology gets into the hands of my customers, I select one of our demo racquets to be the “demo of the month.” I do a short writeup about the frame in the club newsletter and post signs in the pro shop. Also for that month the racquet is on sale for 10-15 percent off the regular price. Even though not every customer buys every frame, the signs and discount combine to build anticipation for new racquets, which pays dividends in the long run.
5 sets of Gamma Zo Power 16 to:
Jeremy M. Plumley, Bethesda, Maryland
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