Racquet Sports Industry magazine

 
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Personal Touch

Over the years, I’ve found that the personal touch is the key to customer satisfaction. Providing the personal touch doesn’t have to be costly. One of the ways I achieve this is by inking the customer’s initials on the strings. It can be accomplished free hand and it looks great. A happy customer is a customer who will return.

Klip bonus pack (including 5 sets of string, hat, wrist bands, and decal) to:

Frank Spadavecchia, MRT, Lynbrook, NY

Editor’s note: If you are not artistically inclined, or if you want to try different typefaces for the initials, print out the initials at full size from your computer. Then, lay the racquet over the print-out, and use the print-out as a guide for your “free-hand” artwork.

 

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