Racquet Sports Industry magazine

 
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Use Tags Instead of Labels

The labels that come with sets of string don’t work well for me. The string type, gauge, and tension information either fades or rubs off, and my customers don’t like them on their racquets in the first place. Fortunately, I’ve found an inexpensive alternative. I write the information on the back of one of my business cards with the caption “Custom strung for [customer].” I cover the business card with self-laminating sheets, and punch a hole in one corner. When the customer picks up his racquet, I give him the punched card with a miniature carabiner (I bought 100 of them for 25 cents apiece on Ebay), so he can attach the card to his racquet cover or bag. Each customer has a constant reminder about when to restring, along with my name and contact information.

Gosen padded equipment bag and t-shirt to:

Rick Schumann, Rockledge, FL

 

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